Volkswagen 2024 Retail Display & Social
A few examples of copy I’ve written for Volkswagen retail.
Now you see it, now you don’t
Don’t overstep
THE JETTA
The Jetta GLI
With a sleek design and a 228 hp engine, you wish you could have another look
At 45, it had a little touch up
Curves feel less curvy
The Jetta GLI
With precision handling, you control the road
The Jetta
With IQ.DRIVE® safety-enhancing tech, your car can help keep you in line
The Jetta GLI
With a sleek design and a 228 hp engine, you wish you could have another look
Start the day on the right foot.
The Jetta. With a 1.5L TSI turbocharged engine that will make you feel good from foot to head
Joy comes standard
The all-new, electric ID.Buzz
Any car can get you there, this one gives you a lift
The all-new, electric ID.Buzz
On a positive note The all-new, electric ID.Buzz
THE ID. BUZZ
A new perspective is on the horizon
The all-new, electric ID.Buzz
Even when seating 7, it sees life half full
The all-new, electric ID.Buzz
We’re back in action with a new perspective The all-new, electric ID.Buzz
The engineering is German. The price speaks your language
The Taos. A premium experience behind the wheel, not in your wallet
Your third eye
With IQ.DRIVE® safety-enhancing tech, it helps look out for you
The 2025 Taos
Following it won’t be easy
The Taos. With a turbocharged engine, they'll work to catch up with you
We've got your back
The Taos. With IQ.DRIVE® safety-enhancing tech, it helps look out for you.
Treat your pets instead of your mechanic
With a lower cost of maintenance than the 2024 Toyota Corolla Cross
The 2025 Taos
THE TAOS
Good, pretty and German
The Taos. Experience affordable German Engineering
A car that helps you drive thoughtfully
The Taos
Infrequently frequents gas stations
The 2025 Taos
What’s affordable engineering in German? Volkswagen
El Taos. A premium experience behind the wheel, not in your wallet
Fast friends
The Taos. With a turbocharged engine, driving is anything but boring
It only feels expensive
The Taos. Experience affordable German engineering
Go from 0 to OMG.
The Taos. With a turbocharged engine, driving is anything but boring
and sides
The Taos. With IQ.DRIVE® safety-enhancing tech, it helps look out for you.
Go from 0 to OMG.
The Taos. With a turbocharged engine, driving is anything but boring
and front
The Taos. With IQ.DRIVE® safety-enhancing tech, it helps look out for you.
Comfortably seats 11,000
The 2025 Taos. We've surveyed over 11,000 people to give you the cabin seats that seat you right.
THE ATLAS & ATLAS CROSS SPORT
Chattanooga
The Atlas
feels
The Atlas
A mode of transportation that gets your way (mode) of doing things
The Atlas, with four drive modes to fit whatever mood you're in
Style? To spare
The Atlas. With a stylish design, it’s a head turner
Leaves the competition behind, even in park
The Atlas. With a stylish design, it’s a head turner
a little German
The Atlas
It's four times the car
The 2025 Atlas, with four drive modes to fit whatever mood you're in
Stay in your comfort zone
The Atlas. With a premium interior that’s unexpectedly loaded with tech