Volkswagen Product Love Retail Campaign

Volkswagen Product Love Retail Campaign

Rooted in product truths, this campaign proves there is a Volkswagen for every need.

Agency: Johannes Leonardo / The Community

Role: Copywriter, Hispanic Market

Missed It │ Atlas

With their Front Assist safety enhancing technology, Volkswagen shows consumers what they miss when they blink.

Small but Mighty │ Taos

The Volkswagen Atlas features sturdy design, all the way down to the smallest detail. Like its door hinges.

Woah │ ID.4

The Volkswagen’s ID.4 instant torque makes it instantly fun for EVERYONE.

Tested for the Long Run │ Jetta

Volkswagen simulates 12 years of body corrosion exposure. Meaning it’s designed to live with you …through the muddy days…the rainy days…the sunny days… And the calm before the storm.

Coffee Break │ Tiguan

Volkswagen shows consumers what it means to be meticulously refined to meet their high engineering standards.

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VW 2024 Retail Display & Social