Experience

THE COMMUNITY │ SENIOR COPYWRITER

JANUARY 2022—PRESENT

Volkswagen, Planet Fitness, Amazon

CONILL SAATCHI & SAATCHI │ COPY EDITOR → COPYWRITER

MAY 2018—DECEMBER 2021

Toyota, Denny’s, T-Mobile, Nationwide, Lowe’s, Crest

MEANING SPANISH BOUTIQUE │ OWNER / COPYWRITER / COPY EDITOR / HEAD TRANSLATOR

2007—PRESENT

Ad Agencies Innocean (Hyundai); Potter Ruiz Advertising (Burger King, Mass Save, Golden Corral, MTCP, Mass General, NGRID); Gallegos United (Comcast, Xfinity, Got Milk/Toma Leche, Foster Farms); Orcí (Honda); Muse; Conill; Casanova Pendrill; Walton Isaacson; Integer Group; Torque Creative; PCH Media; Hitchcock Fleming & Associates; Marketing Lift; Latinsphere (Disney, Bally Total Fitness, Sears, Orchard Supply Hardware, Food4Less, Long Beach Transit, Harrah’s); Werner & Blue Chip

Production Companies TruLove; Arenas Group

Corporate Clients CTS Cement, Energizer, Regenexx, Lumber Plus, Double Coin, Silver Lake Media Group (Constru-Guía al día magazine), Mendocino Forest

LATINSPHERE │ FREELANCE COPY EDITOR / TRANSCREATOR

2003—2006

Sears, Orchard SupplyHardware, General Mills (Pillsbury), Disney, Foof4Less, Long BeachTransit, ESPN

WALMART DE MÉXICO │ CONFERENCE INTERPRETER/TRANSLATOR → ASSISTANT MANAGER, LINGUISTICS DEPARTMENT

DECEMBER 1998—JULY 2000

Led a team of linguists adapting Walmart culture communications for Mexico and LatAm at corporate and store levels; conference interpreting of Board of Director’s and corporate meetings for Mexican and US leadership; personal interpreter for American corporate leadership during their visits to Mexico; consecutive interpreter during Annual Shareholder Meetings in Bentonville, AR

AT&T LANGUAGE LINE SERVICES │ INTERPRETER

February—December 1998

Over‐the‐phone interpreter for US non‐English Speakers (medical, 911 calls, FEMA, court hearings, utility services and other industries)

INTERPOL DE MÉXICO │ PRESS RELEASE WRITER / TRANSLATOR / CONFERENCE INTERPRETER

Summer 1997—Winter 1998

Conference interpreter and translator for the Stolen Vehicles International Summit in Mexico City, Mexico; conference interpreter and translator for the Psychotropic and Related Substances InternationalSummit in Puerto Vallarta, Mexico

Education

INSTITUTO SUPERIOR DE INTÉRPRETES Y TRADUCTORES, MEXICO CITY, MEXICO

B.A. in Interpretation & Translation

UNIVERSIDAD IBEROAMERICANA, MEXICO CITY, MEXICO

Management & Leadership, Certificate Program (not completed due to relocation abroad)

UNIVERSIDAD AUTÓNOMA DE BARCELONA, ONLINE

Proofreading, Style, and Variations in the Spanish Language, Certificate Program

Skills

COPYWRITING I do words and I do them well

Whatever it is that a brand has to say and whatever the channel it wants to say it through, I keep brands on message and speaking with one voice

FREELANCE CONFERENCE INTERPRETER / TRANSLATOR │VARIOUS CLIENTS

2000—2002

STORYTELLING I craft strategic, consumer-focused content

TikTok, Instagram & Facebook Stories and Reels

COPY EDITING I am a textual healerr

I tighten text and spruce up sentences to help brands sound more human and less like a sales pitch

AI WHISPERER I talk to robots and make them do stuff

Chat GPT, Midjourney, Claude, DALL-E

BILINGUAL CODE SWITCHER Dual US-Mexico citizen

Comfortably straddling between two languages and cultures

SIBAJITA@GMAIL.COM | 949-705-9650