Planet Fitness ‘Siéntete Esfitacular’
Planet Fitness came to Team Lift looking to increase their membership base in 2022, a year where long-standing health and wellness disparities were made even more apparent due to Covid, particularly among diverse audiences. Our campaign focused on that post workout high, because working out helps you feel good. And we paired it with an ownable, action-oriented tagline: Siéntete Esfitacular / Feel Fitacular.
Agency: Leo / The Community
Role: Copywriter, Hispanic Market
Video
Video
Siéntete Esfitacular Evegreen
Showcasing Basketball star Dennis Rodman, actress Jane Krakowski and TikTok's @AngryReactionsGuy during their workouts, Planet Fitness reminds you that the membership to feeling good in PF's "Judgement Free Zone" is just $10 per month. As Rodman leaves the gym positively glowing with endorphins, Planet Fitness invites you to "Feel Fitacular" (Siéntete Esfitacular) with an exclusive limited time offer.
From Fatigued to Fitacular
Planet Fitness came to us to help them revamp their most popular membership–the PF Black Card. We had a lot of fun ideating a brand new shiny logo that screamed ‘I’m posh but I’m affordable and I am loaded with perks like access to all PF locations worldwide and the ability to bring a friend every time I work out.’ Because we all know working out alone sucks.
Then, we took our small HM budget and put together a TV spot with existing footage to promote PF’s Black Card membership. It was so well-executed that the client decided to create a version for the general market too. Now ,that’s a slam dunk.
The TV spots featured celebrities Oneya Johnson, Jeff Meacham, and Jane Krakovski.
Agency: Leo / The Community
Role: Copywriter, Hispanic Market
2022 July Promo
Planet Fitness wants you to renew your state of mind so you can Feel Fitacular.
Agency: Leo / The Community
Role: Copywriter, Hispanic Market
