Volkswagen 2025 Winter Sales Event
When Frank the finance guy is out on winter vacation, Volkswagen dealership employees celebrate Volkswagen Deal Days with even better deals the finance guy would have never approved.
Agency: Johannes Leonardo / The Community
Role: Copywriter, Hispanic Market
Video
Gingerbread Dealership
When Frank the finance guy is out on winter vacation, Elizabeth spends all evening making a gingerbread replica of the dealership to celebrate Volkswagen Deal Days. One of the employees is so jazzed he literally eats a piece of the deals.
Spots were made taggable to add ongoing sales event offers.
Digital Assets
Gingerbread Cars
It’s Volkswagen Deal Days, which means you can get a great deal on a new car.
A real car. The gingerbread cars are for gingerbread people.
Frank Goes On Vacation
Frank the finance guy tries on multiple Hawaiian shirts and a guayabera in preparation for his Winter vacation.
They’re called Deal Days for a reason: the Deals
Display & Social
Deals the finance guy would have hardly approved
This year, the star is not on the tree, it’s in the garage
Radio
Deal Days Means Deals
